Featured Events
“Tom is one of the most innovative and refreshing marketing entrepreneurs I have had the opportunity to work with. I routinely reach-out to Tom to gain fresh perspective and insight into his perspective. His track record of success is impressive and speaks volumes to his abilities.”
Jim Harenchar,
EVP and Principal
RightMinds
Wednesday, May 28, 2008
"Smart Marketing: An Executive Dialogue"
Moderated monthly by Tom Blue, RMA Marketing Guru
You don’t have to hire an ad agency to get expert marketing advice. If you’ve ever worried that you’re not getting the most from your marketing dollars, Smart Marketing is well-worth your time.
Once a month, you’ll explore your most vexing marketing challenges with a select group of 5 to 9 peer executives. These structured, 90-minute discussions moderated by marketing expert, Tom Blue are designed to deliver the marketing answers you need today while offering invaluable lessons from the real-life experiences of other executives.
Smart Marketing Topics for 2008- Evaluating your advertising options to get more for your budget
- Targeting, qualifying, and converting the right leads for your business
- Telling a compelling story—developing and articulating your message
- Direct mail—when and how to use it
- Internet marketing—exploring your options without losing your shirt
- Creating or re-designing your web site
- Your marketing budget and measuring ROI
- Cultivating referrals and word of mouth
- Achieving dramatic differentiation in your market
- Identifying and selecting marketing vendors
Tom Blue is an entrepreneur, writer, marketing innovator and frequent speaker on the subjects of online and traditional marketing, business development, and new product launches. Having worked on both the agency and client sides of the advertising fence, he brings substance, candor, and objectivity to any marketing conversation.
Tom has appeared on the Fox Morning Show, ABC News, CNetLive Radio, The New York Times, Industry Standard, Wired, WebProNews, and numerous other news programs and publications in connection with his work. His blog, www.MarketingRevisited.com ranked #6 in the 2007 Blogger’s Choice Awards for the best marketing blog on the web.
May 28, Lunch—12:00–1:30 p.m.
Location: The Retail Merchants Association
5101 Monument Ave.
Richmond,VA 23230
(804) 662-5500
Directions >>
SPACE IS LIMITED—2 Groups . . . 20 Participants.
Cost per session : $79 member / $99 non-member*
*Non-members who join after the second session will receive a $50 discount on membership.
Upcoming Sessions: June 23 & 24, July 22 & 23, August 26 & 27, September 23 & 24, October 28 & 29, November 25 & 26
Title Sponsor
Music Sponsor
Game Sponsor
Tuesday, June 3, 2008
Connect @ Cold Stone Creamery
Only a small indulgence! Treat yourself and your family to a sweeeeet event. Fellow members, prospects, and guests will gather under the Central Virginia Bank tent to enjoy each other’s company and lots more: A lively DJ will spin some tunes and high-tech games will challenge your coordination and reaction time! And of course, there’s that delicious Cold Stone Creamery ice cream. Irresistible. Of course you’ll be there, with plenty of business cards to pass around…plus one for the basket, so you can win one of the door prizes. Bring a guest or two (or three!) Plan enough time to take a stroll and see the other merchants & restaurants around Libbie & Grove – it’s a thriving area! And thank you Cold Stone Creamery for the invitation to splurge.
5:00–6:30 p.m.
Location: Cold Stone Creamery
409 Libbie Ave (near Grove)
Richmond, VA 23226
804-915-7643
Directions >>
Cost : Members, $10; Non-members, $15
Tuesday, July 15, 2008
Member Power Hour
- Learn how an RMA membership can benefit your business
- See how to take full advantage of RMA benefits & services
- Bring plenty of business cards and to network with other attendees
- Let attendees know about you and your business
- Just by coming, you could leave with a cool prize!
- Please attend, and feel free to bring a friend, customer, client, or associate!
8:15–9:30 a.m.
Location: The Retail Merchants Association
Henrico Room
5101 Monument Ave.
Richmond,VA 23230
(804) 662-5500
Directions >>
Cost : There is no cost to attend, but reservations are necessary
Tuesday, August 5, 2008
4th Annual Retail Marketing Expo
2008 Keynote Speaker
George Whalin
The 3rd Annual Retail Marketing Expo held August 7, 2007, at the Greater Richmond Convention Center was a huge success thanks to the efforts of more than 35 volunteers, the staff of Retail Merchants Association and 24 sponsors, including Longwood University, the Title Sponsor for the second year. Be sure to join us for the 4th Annual Retail Marketing Expo on August 5, 2008. Click here for more info >>
- 2008 Keynote Speaker George Whalin will present "Strategies for a Changing Retail World," an eye-opening presentation in which he will discuss 5 things you should STOP doing right now and 5 things you should START doing right now to survive and thrive in these tough economic times.
- Exhibitors: Click here for pricing >>
Click here for images from the 2007 Expo >>
To register for any Association programs or for more information, please register online or contact us at 804-662-5500 or send an email to: registration@retailmerchants.com
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